“How To Turn a Blog Post in to a Million Dollar Client for YOUR Law Firm”
Hi,
You need more clients.
I’m going to show you how to get them.
My name is Stuart Brown. I was the Editor for a large science website for a number of years, a Web Editor at Macmillan Cancer Support in the U.K and have written a book about lowering cholesterol.
I am a medical writer who specializes in writing about FDA drug recalls and warnings, problems with defective drugs and defective medical devices and possible health issues with pharmaceutical medications that may give rise to litigation.
I‘m available for hire and am going to explain why you should care and what is in it for you.
Sizing up a $20 billion opportunity…
As every Tort Attorney or Personal Injury Lawyer who specializes in problems with pharmaceutical drugs and medical devices knows, this is big business.
Where it can be shown that a drug caused side-effects that were not warned about, was advertised to the wrong people, caused harm or was wrongly prescribed off-label. The damages can run into millions of dollars for each client you represent. It is even fairly common for fines to the U.S Department of Justice to run into billions of dollars. So the results of attracting more litigants to your law firm can be financially life changing for both them and you.
Let’s take a look at one judgement to get a feel for how much this market is worth and how big the payouts really are.
July 2012 – GlaxoSmithKline agree to pay $3 billion.
“GSK agreed to plead guilty to a three-count criminal information, including two counts of introducing misbranded drugs, Paxil and Wellbutrin, into interstate commerce and one count of failing to report safety data about the drug Avandia to the Food and Drug Administration (FDA)…
GSK will also pay $2 billion to resolve its civil liabilities with the federal government under the False Claims Act, as well as the states. The civil settlement resolves claims relating to Paxil, Wellbutrin and Avandia, as well as additional drugs, and also resolves pricing fraud allegations.”
– U.S Department of Justice Press Release
It is worth pointing out that despite the size of this payout, according to The Economist, it still only accounted for 10.8% of the revenue generated from the drugs involved in the settlement. So in truth, it hardly made a dent in the profits of GlaxoSmithKline. In fact, an editorial in the New England Journal of Medicine suggested that the big drug companies see it as “just a cost of doing business”.
For every case like the one above there are victims and each of those victims needs legal representation that YOU can provide.
The GlaxoSmithKline case is of course by no means an isolated incident.
Here are just a few of the larger prescription drug settlements of recent years:
Abilify – $515 million – Bristol-Myers Squibb.
Accutane – More than 7,000 personal injury lawsuits – Over $50 million in judgements, including one case (Andrew McCarrell) for $25 million – Roche Pharmaceuticals.
Actos – $2.37 billion – Takeda Pharmaceuticals.
Avandia – In addition to the $3 billion paid to the U.S Department of Justice (see above) there are over 15,000 lawsuits about this diabetes drug which have already been settled.
Benicar – $39 million – Daiichi Sankyo.
Bextra – $2.3 billion – Pzizer Inc.
And on, and on….
This list could also include Azmacort, Botox, Celexa, Levothroid, Lexapro, Depakote, Fosamax, Paxil, Predaxa, Risperdal, Seroquel, Topamx, TriCor, Trileptal, Vioxx, Vytorin, Yasmin, Yaz, Zofran, Zonegran, Zyprexa and many others…
Taken together these add up to over $20 billion in fines, judgements and payments, often where liability and blame was not admitted, but where perceived victims (and governments) nevertheless got considerable financial redress.
In all cases the lawyers got paid.
How to get more clients to contact you
The end-game is great. If proved. You get paid. Your clients get paid and you can both feel good about helping to right a wrong.
But none of that happens UNLESS you are first introduced to the client. In the old days that introduction would happen ‘normally’ through word of mouth recommendation and active networking in ‘the real-world’.
That still happens. But the truth is that the first-place most aggrieved potential litigants now turn is the internet. They Google it. They want to know:
- Has anyone else had the same symptoms as me?
- Is there a link between taking drug X and side-effect X?
- Or procedure X / Medical device X?
- Is there anything I can do about the medical problem?
Then they get mad…. They ask themselves…
- Is there anything I can do to get justice?
That is when they need to talk to YOU.
If you were in the room with them you would say “Hell Yeah! Let’s have a chat about your case.” (Or words to that effect).
But the fact is that you aren’t in the “room”.
They find some other law firms blog post about “Drug X and Symptom X” (because you don’t have one).
They read it and then contact THEM to pursue the case on their behalf.
If it had been on YOUR blog it COULD have been YOU…
Want Proof?
Go and do a search on Google for “drug recall lawyer” and take a look at the blogs on the sites you find.
You will see for yourself, page, after page of drug recall lawyers who ‘get’ that they need to provide useful information before a prospective client is going to contact them.
The blog posts you will read are like the first drink and the canapés at a dinner party.
You walk in the door cold. But after a few sips of your favorite tipple and a nibble on a a little something, you open right up. You start feeling more comfortable and at ease, so you start chatting.
Same thing here.
The potential client reads your blog post. Starts feeling comfortable and THEN they want to chat.
The Missing Piece…
The fact is that the blog posts are the missing piece you need to attract more clients.
Practicing law is a bit like climbing Mount Everest. No matter how big the case ends up being. A million dollars or $3 billion dollars. It all starts with a small, first step of helping the client to get in touch.
The service I am offering is help with that first step.
Specifically, the writing of that blog post for YOUR website.
The Problem
The ‘problem’ is that writing the type of blog posts I am talking about is actually pretty difficult!
These are NOT your average blog posts.
Finding someone to write about Zofran and Birth Defects, Accutane and Inflammatory Bowel Disease, Avandia and Heart Attacks or any number of other medical drugs or medical devices that are currently being looked into by lawyers for possible litigation is a tricky business.
This is medical writing.
And that costs up to $2 a word.
Source: http://www.writersdigest.com/wp-content/uploads/WM_HMSIC.pdf
With an ‘average’ of 90 cents a word.
(And those figures are from real, billed hours from thousands of freelance writers.
Not made up numbers.)
And honestly, that is perfectly reasonable. These posts generate clients that can potentially bring in millions of dollars to your firm.
The cost / reward ratio is massively in YOUR favor.
(But don’t worry. I don’t charge anywhere near $2 a word. Because I want to make hiring me today, right now, the biggest no-brainer of your day.)
These need to be well researched. There has to be meat on the bone. It can’t be all “fluff and filler” like you see on most websites blogs, because the quality of the posts speaks to the likely quality of your legal service.
Your potential clients are LIVING the results from potentially defective drugs and medical devices every day if they are even considering contacting you.
They want to read something that is thoroughly researched and well-written.
They want something informative.
They are mired in the real-world results of taking those drugs.
They want substance. Not fluff talk.
Or they will move on along to the next web page, rather than contact you.
That is the main reason that traffic from many lawyers blogs sucks.
THE CONTENT IS POOR.
NO-ONE WANTS TO READ IT!
You may feel as though the ‘fluff and filler’ posts that you churn out are good enough.
But they aren’t.
You aren’t fooling anybody.
You have to deliver value to get value back.
And with defective drug and defective medical device litigation that value can be ENORMOUS to you and your firm when you do.
“Fluff and filler” type of blog posts may make you ‘feel’ as though you are doing something to promote your business. But, in reality, it just makes you look like a lightweight to people who COULD have become your clients if you had bothered to give them something worth reading!
Sure. You can bang out fluff talk in half an hour. But boy, does it show. Your blog ends up as fluff-central, and no-one cares.
And that is assuming you even write something…
Most don’t.
But let’s say you do want the quality of posts we are talking about here.
You end up with a few options.
1/ Write them yourself. (Typically 3 hours or more)
2/ Get a lawyer in the firm or a paralegal who is down the pecking order to write them.
3/ Hire someone else to write them.
1/ and 2/ are both possible. Assuming that:
- You / They are a good writer.
- You / They have several hours or a day going spare to write each blog post.
- That researching and writing them doesn’t give you a headache. (Not so relevant if you are the boss. You can give your underlings stuff to do. That is the privilege of being the boss! But how long they will stick around… that’s another matter entirely…)
- You wouldn’t sooner just bill yourself (or your staff member) out to clients at your regular hourly rate (usually up to around $750 an hour if you are a partner, $500 for a lawyer with some years experience and $150 an hour for paralegals) and hire someone else (who knows what they are doing and can write) to do them instead?
Let’s face it. In the time it takes to write a decent, well-researched post, such as I’ll show you in a moment. You could have earned far more from hiring them out, then from either writing them yourself, or getting someone in your firm to do them.
How much is your time worth?
Here are real-world figures from the Justice Department on lawyers hourly rates. It is called the ‘Laffey Matrix‘ and is a measure that U.S courts apply to determine what are ‘reasonable’ lawyers fees (per hour) in legal cases.
LAFFEY MATRIX – ($$$$ Figures for 2014-2015)
Source: http://www.justice.gov/sites/default/files/usao-dc/legacy/2014/07/14/Laffey%20Matrix_2014-2015.pdf
Lawyers Experience
20+ years – $520 an hour
11-19 years – $460 an hour
8-10 years – $370 an hour
4-7 years – $300 an hour
1-3 years – $255 an hour
Paralegals & Law Clerks – $150 an hour
And those are just ‘guidelines’ from the government.
The reality is that many larger firms now routinely bill at over $1000 an hour for senior partners and $500 an hour plus for associates.
So, is it really worth writing those blog posts yourself?
The Catch-22 is that each one takes many hours to research and write (longer if they are more complicated) and requires extensive research and writing skill, even if you know exactly what you are doing.
They are time consuming and complicated to write.
So you can’t just farm them out to anybody.
They have to know what they are doing.
But if they get you a new client, they are well worth it.
How much would you have paid to have a client like Andrew McCarrell contact you?
How much is your time worth to you?
Can I help?
I have been published on leading U.S Drug and Medical Recall websites about Rispartal and Gynecomastia, IVC Filters, Xarelto, Power Morcellators and problems with the Bair Hugger device among many other topics.
Here are three example blog posts I have written to show my writing style and what you can reasonably expect to receive if you hire me to write blog posts for you:
Accutane and Inflammatory Bowel Disease
Remember, these could have been on YOUR blog, attracting new million dollar clients to YOU.
If blog posts like the above were on YOUR website. Then when that potential client finishes reading and thinks, “this sounds like me… I should call a lawyer.”
It is YOU they will contact.
How much?
Well, lets say you are:
1/ A good writer.
2/ You will MAKE the time! Hell! You are a go-getter. Sleep is for wimps.
3/ No pain – No gain. Who cares if you hate writing them? It’s character building.
4/ The clients can wait…
You would STILL be crazy to write these yourself.
Or get someone in your firm to do it.
Even if you get a Paralegal to write them. Then the opportunity cost in lost fees is approaching $500.
If you do it, or another lawyer, it’s much higher.
Each post could be costing you over a $1000.
And that is even assuming you can write them…
Just because you can write about the law, doesn’t mean you can write about medical matters.
And if you can…
DO YOU WANT TO DO THIS EVERY WEEK?
Seriously. Do you?
Because you need to keep on posting them!
These blog posts are pivotal in that they can literally be the starting point for a million dollar relationship with a new client.
However, they shouldn’t be seen as ‘one hit wonders’. My recommendation would be to put up two a week on a regular basis, for at least three months, so that your blog starts to get noticed by Google and can build up some momentum.
It is the consistency of posting that helps to build up the traffic. The longer you do it, the greater the chance of a post really catching-fire traffic wise.
But once it does….
KA-CHING!
That post can be churning out new clients on a consistent basis!
It keeps on working for you 24 hours a day.
Like death and taxes. As long as it’s up. It is working.
It’s not like paid advertising…
A keyword like “defective drug lawyer” costs upwards of $20 A CLICK on Google Adwords.
You may need 100 of those clicks or $2000 to get a client to even contact you, and you are paying for EVERY ONE!
(And that is an under-estimation… The ‘actual’ suggested bid price for the phrase ‘drug recall lawyer’ on Google Adwords is currently $82.37 PER CLICK…)
But if it’s a post on your blog….
You pay once to produce it (Remember, you ALWAYS pay. It’s either your time, someone elses time, lost fees, or cash. But you ALWAYS pay).
And then it’s FREE!
That article is working for you 24/7 on your blog.
If you have enough of them then your blog will build momentum and traffic.
Each blog post could produce many leads every week.
Honestly, I don’t have a crystal ball, so I don’t know.
But most defective drug or medical device cases drag on for YEARS…
There are ALWAYS people looking for your help.
These kind of posts don’t go out of fashion.
They will keep on working for you long after your ad budget has run dry.
Fine. I’m convinced. So how much?
I want you to be very clear about what is on offer and what it will cost.
So, as a reminder, here are examples of the type of blog posts I am talking about writing for you.
Accutane and Inflammatory Bowel Disease
Each one is around 500 words long.
Naturally, I will write about the drugs and medical devices YOU are interested in.
I will write a post like the above and deliver it to you as a Word .docx file.
I am going to keep the cost very low and very simple.
It’s $150 per post. Payable in advance through PayPal.
That is at the very bottom end of what medical writing costs and is a bargain in comparison with the potential returns for you.
It is around a third of the ‘average’ price for medical writing.
It is less than a sixth of the price at the top end.
(Even though you can read for yourself that the writing itself is top-end.)
The reason I am offering this service at such low-prices is because I want to build up a client base quickly.
I want to make this a no-brainer decision for you to contact me right now.
But hurry to contact me. Once I have filled up with enough clients, either the price will go up or the doors will close, or both.
And I don’t want you to miss out on this opportunity.
It starts with a single step…
I’m not going to make stuff up.
Either the science exists or it doesn’t.
I can write about most things. But only if the evidence exists…
So if you have that evidence, or know where it is. Then show me. You will end up with better posts.
You can see exactly the kind of blog posts you will be getting here:
Accutane and Inflammatory Bowel Disease
So if you like those then we should talk.
The price is very low for medical writing. So if it strikes you as too much then fine. Move right along and…
- Continue to pay Google thousands of dollars for Adwords Ads that don’t convert into clients and which you have to pay for every month. (At $82 a click for the phrase ‘drug recall lawyer’)
- Continue to write fluff posts yourself (even though you could have been billing that time out at $500 an hour to clients…)
- Waste hours searching around for cheaper writers, only to find that the work they deliver is disappointing.
- Pay out thousands of dollars each month for worthless ‘leads’ that don’t convert into clients, because they don’t have that initial ‘warm’ relationship with you that ONLY comes from reading your blog and THEN getting in touch.
- Continue to pay $250 to $$$$ thousands per month to sites like FindLaw for a simple listing that is generally buried on page 3 and which only attracts spam messages anyway.
Or, pay out $150 a post and end up with an asset that genuinely improves your blog, improves your credibility and which engages and attracts new clients….
And which after you have paid for it once, continues to do this for FREE thereafter.
I’m a writer. Not a lawyer. We aren’t in competition.
Email me right now at stuart@medicalrecallwriter.com and let me know what you need and how I can help.
I am in the UK, so email is by far the easiest way of us communicating.
Warm Regards,
Stuart Brown
P.S Here are a few genuine, unsolicited client testimonials.
“Fantastic job! Great work. Well written and natural sounding… Thank you.”
“Beautifully written… Thanks Stuart for another fabulous job!”
“Great Service. Dragged out of me what I wanted to say then put it in the most positive way. Will definitely use your services again. Thanks very much.”
“WOW! I wish I could write like that… Great job!!”
P.P.S That email again is stuart@medicalrecallwriter.com.